Why Shopify Brands Break When They Enter Retail (And How to Fix It)

Paul Tittel and Chris Brunelli, founders of Surpass, explains on OPS Unfiltered why Shopify-native brands often break when transitioning from D2C "cowboy" freedom to the rigid, structured world of retail wholesale. They expose the "Copy and Paste Olympics" that plagues brands trying to jerry-rig D2C tech for EDI requirements, leading to costly chargebacks and operational gridlock. By pulling back the curtain on the predatory "Fear, Uncertainty, and Doubt" tactics used by legacy incumbents, Pa...