
← Optometry: The Ultimate O.D.9 jul · 24 min
The Identity Crisis Every Growing Practice Owner Faces | E313
<p><strong>The Identity Crisis Every Growing Practice Owner Faces | E313</strong></p><p><em><strong>Highlights from this episode:</strong></em></p><p>The Identity Crisis Every Growing Practice Owner Faces (00:49)</p><p>Closing Thought: Risk Not, Have Not (19:48)</p><p><br></p><p>As my practice continues to grow, I’ve realized the hardest part isn’t adding another doctor—it’s letting go of the identity that got me here in the first place. In this episode, I’m sharing the internal battle of shifting from being the top producer to becoming a coach, mentor, and CEO, why too many options can keep us stuck, and how real growth requires committing to one path before you know exactly how it will turn out. We also dive into the uncomfortable truth that every new level demands a new version of yourself. If you’re wrestling with what’s next in your practice or your career, this conversation will challenge you to decide who you’re becoming—not just what you’re doing.</p><p><br></p><p>Join in the conversation and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at<a href="https://www.theultimateod.com/">www.theultimateod.com</a>, on social media (click here for -><a href="https://www.youtube.com/@TheUltimateOD">YouTube</a>,<a href="https://twitter.com/theultimateod">Twitter</a>,<a href="https://www.instagram.com/theultimateod/">Instagram</a>,<a href="https://www.facebook.com/theultimateod">Facebook</a>) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!</p>