Handling Objections that Are NOT about Money

<p>Someone just pushed back on your price. Maybe they said they need to think about it. Maybe they told you they found someone cheaper. Maybe they went quiet.</p><p>And just like that, your stomach dropped.</p><p>That reaction is not a weakness. It&#39;s your brain doing exactly what it was designed to do. The problem is, a brain in fight-or-flight mode is a terrible negotiator. And if you don&#39;t know what&#39;s actually driving the objection, you&#39;re just guessing at the solution.</p><p>In today&#39;s episode, Katy and I are getting into objection handling: how different buyer types push back, why &quot;it&#39;s too expensive&quot; is almost never the real issue, and a simple protocol you can run through every time a deal starts to wobble.</p><p>If you freeze up, cave too fast, or just don&#39;t know what to say when someone questions your price, this is the episode you&#39;ve been waiting for. You&#39;ll walk away with a repeatable framework and the language to use it.</p><p>Now let&#39;s talk about what they&#39;re really trying to tell you.</p><p><br></p>