COACHING WITH PURPOSE - ERICA LOWERY #150

<p>We sit down with Erica Lowery — S&amp;C coach at South Alabama working with women's volleyball, soccer, and cross country, former collegiate volleyball player, and active competitor in the new Apex events — to talk about athlete-to-coach identity, building relationships that make athletes trainable, and why front squats and chin-ups never leave her program.</p><p><br /></p><p><strong>In this Playbook:</strong></p><ul><li><strong>The Identity Crisis Is Real:</strong> Going from athlete to coach isn't just a job change — it's a personality transplant. Erica talks about what that switch actually feels like, why she still competes, and how reframing yourself as a professional coach (not just an ex-athlete) changes everything.</li><li><strong>They Don't Care How Much You Know:</strong> What Erica remembers from her coaches isn't the program — it's that they showed up to practice just to hang out, asked about her life, and made her feel seen. She explains how that shapes the way she builds relationships now, and why it makes her athletes more coachable.</li><li><strong>Front Squat and Chin-Up. Full Stop:</strong> Every block, every team. Erica breaks down exactly why — the safety of the front squat for tall athletes, the chin-up as the best single measure of relative body strength, and how she builds chin-up capacity in athletes who've never done one.</li></ul><p><br /></p><p><strong>TeamBuildr</strong>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:</p><p>Coaches, revolutionise your training programs with their cutting-edge platform. Create and customise workouts, track progress, communicate effortlessly, and analyse performance data — all in one place. Take advantage of our 30-day free trial and see how TeamBuildr can elevate your team's performance.</p><p>Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.teambuildr.com/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.teambuildr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code <strong>"PACHALKUP"</strong> for your 30-day free trial.</p><p><br /></p><p><strong>Exxentric:</strong></p><p>Coaches, take your training to the next level with Exxentric's flywheel technology. The kBox and kPulley deliver eccentric overload that you simply can't replicate with traditional weights — building strength, power, and resilience in athletes at every level. Trusted by elite programmes worldwide, Exxentric gives you the tools to train smarter and keep athletes on the field.</p><p>Head over to <a href="https://exxentric.com/wpam_id/140/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.exxentric.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br /></p><p><strong>Erica' Social:</strong></p><p>Instagram - <a href="https://www.instagram.com/anthonyadamsperformance/#" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠</a><a href="https://www.instagram.com/ericalowerystrength/#" rel="ugc noopener noreferrer" target="_blank">@ericalowerystrength</a></p><p><br /></p><p><strong>Manny's Social:</strong></p><p>Instagram — <a href="https://www.instagram.com/_coachmanny_/" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@_coachmanny_⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br /></p><p><strong>Enquiries: </strong><a href="mailto:mannysilveira@primitiveathletix.com" rel="ugc noopener noreferrer" target="_blank">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mannysilveira@primitiveathletix.com⁠</a></p>