Your Grocery Store Is Now Charging Different People Different Prices — What's Actually Happening

Send us Fan Mail Consumer Reports caught a major grocery delivery platform charging some shoppers up to 23% more for identical items from the same store at the same minute. Meanwhile, Walmart is rolling out price tags that can change up to six times a minute to all 4,600 of its US stores by end of 2026. Kroger has them in nearly one in four stores already. Today I'm walking through exactly what is happening, which stores have this technology, what 24 states and the federal government are doi...