Ep 191: Your Website is Your Handshake: Building Trust in the Paper Artist Community

Ever wondered why some creative businesses feel more trustworthy than others? In this episode, Quynh, Jessie, and Sara get real about websites, the power of putting your name out there, and why your online presence matters more than you think.

"If I go onto your Instagram and I don't see your full name somewhere, there's a lack of credibility there. I'm not going to trust you. I don't know who you are...It's about making a connection with your consumer. And that means, unfortunately, you do have to share more of yourself." - Jessie

Sara shares her 16-year website journey, including the struggles of consolidating domains, email providers, and hosting platforms. Jessie opens up about why she needs to see your name before she can trust your business. And Quynh reminds us all that our websites should be living, breathing reflections of our evolving businesses.

Whether you're just starting out or you've been in business for years, this conversation will inspire you to take a fresh look at your digital home and make it work harder for you.

What You’ll Hear in This Episode:

Why having your name visible builds instant credibility

The real cost of not having a website (spoiler: lost customers)

Sara's honest account of moving domains and email providers after 16 years

How to use blogs and Pinterest for long-term SEO benefits

Free and affordable tools for newsletters, graphics, and website management

The trust factor: what potential customers need to see before they buy

Platform recommendations: Squarespace, Shopify, Etsy, and more