The $17K Quilting Workshop (And What Actually Made It Work) with Kwadwo, Host of Art of Online Business

<p>📥 Grab the Frontline Playbook: What&#39;s Kwadwo testing next based on this campaign? Get the running doc of every guest&#39;s next moves → <a href="https://danielleklemm.kit.com/next" target="_blank" rel="noreferrer noopener">https://danielleklemm.kit.com/next</a><br>How a $37 quilting workshop generated $17.5K in revenue (and converted profitably to a $497 mid-ticket offer)<br>Kwadwo breaks down his third successful workshop launch with a quilting client, revealing how strategic ad creative testing, audience targeting, and a proven funnel turned a $37 workshop into a profitable lead generation machine that feeds a $497 course. This case study proves that live workshops in niche markets can convert cold traffic profitably when the fundamentals are dialed in.<br>In this episode:<br>- 451 workshop registrations at $37 each generated $17,589 in revenue from a combination of warm and cold audiences, with cold audiences converting profitably for the first time<br>- Lead costs in the quilting niche averaged just $0.90, proving that arts-based businesses are significantly under-marketed and offer incredible opportunities for profitable ad campaigns<br>- The winning strategy evolved over three launches, starting with warm audience only, then testing cold audiences with limited creative, and finally scaling with custom ad creative that outperformed organic posts<br>- What they&#39;re testing next: Increasing daily lead magnet ad spend from $30 to $45 to grow warm audiences more aggressively, allocating most cold audience budget to proven audiences while testing new segments with smaller budgets, and creating even more ad variations to find top performers<br>About Kwadwo: Kwadwo is a Facebook and Instagram ads strategist who specializes in helping course creators and educators run profitable ad campaigns. He&#39;s the host of the Art of Online Business Podcast, where he shares what&#39;s working in Meta ads right now and interviews course creators about their ad strategies and funnels.<br>🔗 LINKS &amp; RESOURCES:<br>Want to know why YOUR funnel isn&#39;t converting like this? Take the 3-min quiz → <a href="https://www.danielleklemm.com/almost" target="_blank" rel="noreferrer noopener">https://www.danielleklemm.com/almost</a><br>Need a funnel expert to review your setup? Book a Funnel Assessment Call → <a href="https://www.danielleklemm.com/call" target="_blank" rel="noreferrer noopener">https://www.danielleklemm.com/call</a><br>More from Danielle Klemm, Sales Funnel &amp; Launch Conversion Optimization Expert:<br>Website: <a href="https://danielleklemm.com/" target="_blank" rel="noreferrer noopener">https://danielleklemm.com/</a> <br>Instagram: @danielleklemmm<br>Connect with Kwadwo:<br>Podcast: Art of Online Business (available on all audio platforms and YouTube) https://theartofonlinebusiness.com/</p><p>Ad Audit: https://quayjo.thrivecart.com/audit</p>