The Order Bump + Upsell Strategy That Hit 1.4X ROAS (And What Actually Made It Work) with Tony Rulli

<p>📥 Grab the Frontline Playbook: What&#39;s Tony testing next based on this campaign? Get the running doc of every guest&#39;s next moves → <a href="https://danielleklemm.kit.com/next" target="_blank" rel="ugc noopener noreferrer">https://danielleklemm.kit.com/next</a></p><p><br>Tony from Intentional Spark shares how his client in the productivity space transformed their tripwire funnel from barely breaking even (70% return on ad spend) to 1.4x ROAS through strategic funnel optimization and creative testing. </p><p>This case study reveals the critical levers that move the needle when running paid traffic to evergreen funnels.<br>In this episode:</p><ul><li>How mobile-first optimization and tightening the lead magnet-to-tripwire connection increased conversions without changing the core offer</li><li>Why audience targeting is dead and your ad creative is now your targeting—plus how to use problem-only content (no CTA) to attract higher-intent leads</li><li>The data tracking system that made optimization possible: a simple weekly spreadsheet pulling from Meta, Kit, and Google Analytics to track the full funnel from lead to upsell</li><li> What they&#39;re testing next: Continuing to experiment with order bump pricing and positioning, plus scaling with avatar-specific creative that speaks to different audience segments<br></li></ul><p>About Tony: Tony runs Intentional Spark, an ads agency that focuses on conversion-driven campaigns across Meta and other platforms. Unlike agencies that only optimize for leads or engagement, Tony&#39;s team takes a holistic approach, working on funnel structure, offer optimization, and ad creative because they know ads only work as well as the entire system behind them.</p><p><br>🔗 LINKS &amp; RESOURCES:<br>Want to know why YOUR funnel isn&#39;t converting like this? Take the 3-min quiz → <a href="https://www.danielleklemm.com/almost" target="_blank" rel="ugc noopener noreferrer">https://www.danielleklemm.com/almost</a><br>More from Danielle Klemm, Sales Funnel &amp; Launch Conversion Optimization Expert:<br>Website: <a href="https://danielleklemm.com/" target="_blank" rel="ugc noopener noreferrer">https://danielleklemm.com/</a> <br>Instagram: @danielleklemmm<br>Connect with Tony:<br>Website: intentionalspark.com<br>Free Resource: Landing Page Blueprint (opt-in to get on their weekly newsletter + monthly workshops): <a href="https://www.intentionalspark.com/perfect-landing-page-blueprint" target="_blank" rel="ugc noopener noreferrer">https://www.intentionalspark.com/perfect-landing-page-blueprint</a></p>