219. CAROLINE FABRIGAS [Scent Marketing Inc.] ~ The woman who made ‘Bougie Hotel-Lobby Smell’ a thing.

<p>Logos, slogans, jingle--they all matter, but Beauty Exec-turned-Founder <strong>Caroline Fabrigas</strong> knows that the next (and most impactful) frontier in branding is <strong>scent. </strong></p><p>Through her company Scent Marketing Inc., she&#39;s developed everything from iconic hotel scents (The 1 Hotel, Baccarat Hotel, and Auberge Resorts), to retail spaces, med spas, amusement park rides—even 20 blocks of 5th Avenue. </p><p><em>Where money can be spent, scent can be smelled.</em></p><p>Today we chat about scent as a means of branding, how Caroline got into this business, and how she reimagines her client&#39;s brands through the lens of smell. </p><p><a href="scentmarketinginc.com" target="_blank" rel="noopener noreferer">scentmarketinginc.com</a> | <a href="scentfluence.com">⁠scentfluence.com⁠</a> | <a href="https://www.instagram.com/scentmarketinginc/" target="_blank" rel="noopener noreferer">@scentmarketinginc</a></p><p><strong>SOTD: </strong>Chambre 52 Contre Ta Peau (get 10% off LuckyScent <a href="checkout.luckyscent.com/products/contre-ta-peau-by-chambre52?variant=50654194991425&country=US&currency=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&tw_source=google&tw_adid=&tw_campaign=23250022770&tw_kwdid=&gad_source=1&gad_campaignid=23390959637&gbraid=0AAAAAD_jjBZnQDvyNBIJnpItn4wRO4aPG&gclid=CjwKCAjw-rTUBhAiEiwADv8gBKYBumqDL-hpgZmLDV4i4cwfYyR5OakHT7ysybA-WtIoCFAUYilv3BoCBpoQAvD_BwE" target="_blank" rel="noopener noreferer">sample</a> with code: perfumeroom) </p><p><strong>BOOK A SCENT STYLING SESSION W ME:</strong> <a href="linktr.ee/emmavern" target="_blank" rel="noopener noreferer">linktr.ee/emmavern</a></p><p><strong>FRAGS MENTIONED:</strong> </p><p>Chambre 52 Contre Ta Peau, Penhaligon&#39;s Fortuitous Finley, Comme des Garcons Odeur du Theatre du Chatelet Act I, Headspace Sauge, La Perla Once Upon a Garden, Celine Saint-Germain-Des-Prés, Dior Bois D&#39;Argent, Abercrombie Fierce, Hollister Socal, Wayfair Perfect Weekend, Dior Eau Sauvage, Estée Lauder: Youth Dew, Cinnabar; Revlon Charlie, The One Hotel signature scent, Guerlain Shalimar, Chopard Casmir</p>