Listener Q&A Part 1

<p>Most marketing advice is generic. This episode isn't. We pulled the real questions pest control owners keep asking us and answered six of them straight.</p><p></p><ul><li>How much should you actually spend on ads before it stops paying off? Hint: watch your cost per lead, not your total spend.</li><li>Are Local Services Ads still worth it now that Google killed manual disputes and replaced them with an automated credit system?</li><li>How do you know where your leads actually come from when every customer just says Google?</li><li>Why do you show up in the map pack but not in regular search results</li><li>Why are people clicking your ads but never calling? And</li><li>does Facebook actually bring in pest control jobs?</li></ul><p></p><p>Adam Bennett and Elisabeth Pallante from Cube Creative Design give practical answers built from 20 years of working with pest control companies, including the one client who was spending 40% of his ad budget on a channel producing 12% of his booked jobs.</p><p></p><p>Plus the new segment: One Thing to Fix This Week, a five-minute action you can knock out before next Tuesday. See where your marketing stacks up free at <a rel="noopener noreferrer nofollow" href="http://thecubescore.com" target="_blank">thecubescore.com</a>. Get your free pest control marketing audit at <a rel="noopener noreferrer nofollow" href="http://marketingthatactuallyworks.ai" target="_blank">marketingthatactuallyworks.ai</a>.</p>