Reviewing SuperZoo and Looking Ahead to Pet Connect

<p>Fresh from her first SuperZoo experience, Pet Connect Event Director Poppy Howard-Wall joins Peter to discuss the trends reshaping our industry. From the &quot;Year of the Cat&quot; finally materializing to the continued evolution away from traditional kibble, this conversation reveals what 20,000+ attendees and three Home Depots worth of exhibition space taught a strategic conference organizer.</p><p>We dive deep into the strategic divergence between brands doubling down on independent pet retail versus those pivoting to direct-to-consumer models—exemplified by Stella &amp; Chewy&#39;s surprising absence from SuperZoo&#39;s massive floor. Plus, discover how Pet Connect&#39;s December 2-4 Beverly Hills summit serves as a strategic bridge between major trade shows, featuring their new &quot;Next 25&quot; program identifying industry disruptors.</p><p>Key topics covered:</p><ul><li>SuperZoo&#39;s scale vs. Pet Connect&#39;s strategic intimacy</li><li>Cat innovation white space opportunities</li><li>The freeze-dried inclusion trend in kibble</li><li>Distribution strategy tensions post-COVID</li><li>Pet Connect&#39;s three-track programming for 2025</li></ul><p><br></p><p>Whether you&#39;re navigating industry relationships or seeking strategic connections beyond traditional trade show networking, this episode offers insider perspectives on where pet industry leaders are focusing their attention.</p><p><br></p><p>Register for Pet Connect (Dec 2-4, Beverly Hills) at petconnectsummit.com</p><p>Use code PETWORKING10 for 10% off registration</p><p></p>