Pictet Asset Management

← Pictet Asset Management15 jul 2021 · 28 min

Premium brands are ready for post-covid spending frenzy

Premium brands are ready for post-covid spending frenzy15 jul 202128 min

Premium brands such as Dior, Apple, Nike and Gucci were hit hard by the pandemic, but are back. Strong balance sheets, a growing middle class with purchasing power in emerging economies and the rise of the female economy make premium brands a particularly interesting investment for investors. We talk about it with Caroline Reyl, Portfolio Manager of the Premium Brands Strategy.