Ep. 62 - The Perfect Kit: What Makes a Great Soccer Jersey with Gage Dunson

The visual identity of a soccer club is more than a commercial asset; it is a direct reflection of local pride and collective memory. When teams rely on generic templates or superficial branding, they miss a critical window to anchor themselves into the cultural fabric of their community. Managing Director Wes Harris sits down with kit collector and analyst Gage Dunson to explore how jersey design serves as a powerful medium for regional storytelling. We get into the tactical mechanics of bu...