B2B Marketing B.S. Series Kick-Off with Gee Ranasinha, KEXINO

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha, CEO of KEXINO, discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

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Project Peacock: https://ProjectPeacock.TV