B2B Marketing B.S. Known Beats New: Polished to Death

Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why businesses become harder to remember when they start to look and sound like everyone else in the marketplace. The final installment in a three-part discussion on Known Beats New, this episode explores the real-world consequences of blending in, including why contrast is more memorable than competence, how smart framing makes offers more memorable, and how customer experience can shape brand reputation more than polished marketing.

Mentioned in This Episode:

Gee Ranasinha: https://www.linkedin.com/in/ranasinha/

Gee Speaks: https://gee-speaks.com

KEXINO: https://kexino.com

Deborah Corn: https://linkedin.com/in/deborahcorn/

Print Media Centr: https://printmediacentr.com

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Girls Who Print: https://girlswhoprint.org

PrintFM Radio: https://printfmradio.com

Project Peacock: https://ProjectPeacock.TV