These are your branded podcast's next four episodes

If you're planning your next few B2B podcast episodes off a content calendar, you're commissioning content that nobody asked for.

That list isn't a commissioning list. It's a list of things that exist.

Listicles. Generic advice aimed at nobody in particular. Ideas that came from a brainstorm rather than from a buyer.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm handing you the exact framework I use with corporate clients to generate their next four episodes — and I can guarantee not one of them is on your content calendar, even in draft.

Because they don't come from topics. They come from your ideal buyers and what they're actually trying to find out.

We cover the two questions to ask your three most recent clients, why twenty minutes of back-and-forth is worth more than a quarter of planning, and the four-episode sequence that mirrors the order a belief actually changes in — name the problem, kill the cheaper alternative, kill the objection that kills the deals, and make moving forward feel safe.

There's also a worked example using a real listener's business, three more places your next episodes are already hiding, and the reason you'll end up with six episodes rather than four.

Plus a Founder FAQ from Dawn in Stockport on batch recording twelve episodes ahead, and a quick tip that will change the order you do everything in.

Useful links

Podknows Website https://podknows.co.uk

B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic

Podcast Audits https://podknows.co.uk/audits