Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

In today’s episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth.

My guest, Georgiana Laudi, is the ultimate marketing guru with a passion for turning customer value into cash for SaaS companies. She helps SaaS leaders grow smarter through her consultancy, Forget the Funnel.

You will learn:

* Why traditional funnels are lazy and ineffective for understanding customers.

* The concept of customer-led growth and how it differs from funnel-based approaches.

* The importance of mapping critical moments of value in the customer journey.

* The pitfalls of ignoring pre- and post-funnel customer experiences.

* How to align teams around a profound understanding of customer needs.

* The role of KPIs in tracking customer success, not just business success.

* Why optimizing customer onboarding can lead to dramatic improvements in growth.

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