What Makes a Story Worth Printing with Richard Slater

Richard Slater, founder of Lancashire Business View and the Red Rose Awards, joins Tony Garner on PR in the Real World to reveal what makes journalists bin a PR pitch, why AI-written press releases are instantly spotted, and how to craft a story worth printing. From newsroom instincts to judging a 1,000-strong awards night, Richard shares practical tips on pitching, storytelling, media relations and award entries that PR and marketing professionals can use today. Hosted on Acast. See acast.com/privacy for more information.