Navigating Health Information Overload

<p>Doug Simon, CEO of <a href="https://www.dssimon.com/" target="_blank" rel="noopener noreferer">D S Simon Media</a>, and Saramaya Penacho, Executive Vice President of Health at <a href="http://edelman.com/" target="_blank" rel="noopener noreferrer">Edelman</a>, discuss key findings from the <a href="https://www.edelman.com/trust/2026/trust-barometer/special-report-health" target="_blank" rel="noopener noreferrer">2026 Edelman Trust Barometer Special Report: Trust and Health</a>. They discuss why 70% of respondents believe in at least one divisive health claim. She shares how healthcare communicators can foster empathetic, two-way conversations that build trust. She also highlights the value of uniting audiences around shared health goals.</p><p>D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.</p>