Staying Competitive in an AI Landscape

<p>How can small agencies stay competitive in the age of AI? Megan Shroy, Founder and President of <a href="https://www.approachmarketing.com/" target="_blank" rel="noopener noreferrer">Approach Marketing</a>, shares how her agency has built more than 80 custom AI agents for clients. Doug and Megan explore thoughtful approaches to AI adoption, including safety, compliance, and change management. Megan also explains why she built an agency designed to support working moms.</p><p><a href="https://www.dssimon.com/" target="_blank" rel="noopener noreferer">D S Simon Media</a> is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.</p>