How Tech Brands Can Stand Out in AI Search

<p>Doug Simon, CEO of D S Simon Media, talks to Gerard LaFond, Managing Director of North America at <a href="https://www.hoffman.com/" target="_blank" rel="noopener noreferrer">The Hoffman Agency</a>, about what it takes for tech brands to get noticed by large language models. They discuss why earned media is becoming increasingly important for building brand visibility. Gerard also shares how to turn technical capabilities into stories that connect with audiences.</p><p><a href="https://www.dssimon.com/" target="_blank" rel="noopener noreferer">D S Simon Media</a> is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.</p>