The Updated Tech PR Playbook

<p>Doug Simon, CEO of <a href="https://www.dssimon.com/" target="_blank" rel="noopener noreferer">D S Simon Media</a>, and Bob Geller, President of <a href="https://fusionpr.com/" target="_blank" rel="noopener noreferrer">Fusion PR</a>, discuss how tech PR is evolving. Bob shares how communications teams can build credibility through thought leadership and strategic storytelling. He discusses how to uncover newsworthy angles that break through a crowded media landscape. He also emphasizes using AI strategically while keeping human creativity at the center.</p><p><a href="https://www.dssimon.com/" target="_blank" rel="noopener noreferer">D S Simon Media</a> is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.</p>