43 | Why AI Can't Sound Like You If You Only Describe Your Brand Voice

If you've ever spent way too long telling AI to make something “conversational,” “warm,” “funny,” or “more like you” - only to get another draft that still doesn't sound like you - there's a better way.

Your brand voice isn't something you need to invent for AI. You already have one. The problem is giving AI enough real evidence to recognize it.

In this episode, you'll see why showing AI how you naturally speak and write can work so much better than trying to explain your voice with a giant list of adjectives or a 20-page brand voice document.

Listen now to find out:

Why “conversational” doesn't tell AI what your version of conversational actually sounds likeThe difference between your natural speaking voice and your writing voiceWhy transcripts can reveal little voice patterns you probably don't even noticeWhat to give AI when you don't have a podcast, webinar, or other obvious source materialHow to let AI build your brand voice profile instead of forcing yourself to describe it

KEY MOMENTS00:36 - Why describing your brand voice with adjectives keeps missing the nuance

01:32 - The reason AI should be building your brand voice profile

02:10 - Which kinds of transcripts actually show your natural voice

03:14 - What to do if you don't have a podcast or guest appearance

04:05 - The weird little details AI can notice when you just talk naturally

05:00 - Why your speaking voice and writing voice both matter

05:38 - The written examples worth giving AI alongside your transcripts