Ep. 137: Jonathon Ferguson, AshGrove Capital | Bespoke Financing and Underwriting B2B Software

<p>On this episode, Jonathon Ferguson, Co-Founder and Managing Partner at AshGrove Capital, explains how bespoke financing solutions for B2B software differ fundamentally from both direct lending and venture debt—and why underwriting on conviction rather than exit optionality changes how you structure a deal.</p><p>Hear how to think about valuing a software business as a lender, why proprietary data and vertical software have proved resilient as AI accelerates, and how performance-linked credit facilities tie capital deployment directly to growth milestones—with capacity that can grow organically as a company hits its plan.</p><p><em>The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.</em></p>