
← Private Equity Value Creation Podcast30 jul · 35 min
Ep. 139: Ian Ross, Concentric Equity Partners | Investing Outside the Fund Cycle and Feeding Winners
<p>On this episode, Ian Ross, Partner at Concentric Equity Partners, discusses how being a family backed private investment firm changes the economics of lower middle market investing. Learn why fund-cycle pressure pushes firms to sell their best companies early, and how removing that pressure supports a feed-the-winners strategy that keeps reinvesting in businesses as they grow, using growth, multiple arbitrage and leverage to build enterprise value along the way.</p><p>Hear how portfolio companies can weigh short-term EBITDA dips against long-term payoff, why customer acquisition cost and lifetime value apply just as much to services businesses as SaaS, and how leadership teams can navigate AI-driven shifts in marketing and go-to-market strategy by building the trust needed to try new approaches with management.</p><p><em>The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.</em><br></p>