Guy Primus: Doing What's Never Been Done Before | Season 7 Premiere

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Season 7 of Problem Solved kicks off with Guy Primus, an industrial engineer whose career has taken him from technology and business to Hollywood, virtual reality, entrepreneurship and AI.

Primus joins Problem Solved to talk about the systems-thinking mindset that has connected his unconventional career and why defining the right problem may be more important than solving it. He shares how an early lesson from Georgia Tech professor Don Ratliff helped him understand the possibilities of industrial engineering, and how those same skills later influenced his work at companies including Microsoft, Starbucks and in the entertainment industry.

The conversation explores the intersection of creativity and engineering, using AI to accelerate innovation, understanding the human side of technology, and finding opportunities to apply analytical thinking in unexpected places. Primus also reflects on entrepreneurship, leadership and the importance of combining what you're good at with what genuinely interests you.

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Problem Solved Executive Producer: Elizabeth Grimes