How to actually be funny as a brand. Inside Miss Double Bay's media career, poking fun at (nearly) everything.

<p>&quot;The beauty of great satire is you blur the line of whether or not something is true or not true.&quot;- Claudia Bursill</p><p><br></p><p>Before she was Miss Double Bay, Claudia Bursill was just a uni student with a Woolworths review that spiralled into a national news story. Today, that same anonymous meme account is her literal resume; it&#39;s how she landed a job at the Betoota Advocate, and now leads talent and business development at its sister agency, Leverage.</p><p><br></p><p>In this episode, Claudia breaks down the real mechanics behind building a satire brand: why great comedy always &quot;punches up,&quot; never down, how she decided to reveal her identity after years behind the account, the brand deals she&#39;s turned into some of her most-shared content, and why she thinks a running joke can build more trust than a perfectly polished post ever could.</p><p><br></p><p><strong>INSIDE THE EPISODE:</strong> </p><p>00:00 — Intro: Claudia Bursill A.K.A Miss Double Bay </p><p>01:30 — The &#39;Miss Double Bay&#39; Persona &amp; Origin Story </p><p>02:33 — Origin Story: The Woolworths Avocado Review </p><p>06:25 — The Identity Reveal </p><p>10:57 — Miss Double Bay (MDB) &amp; Job Opportunities </p><p>13:01 — Why Authenticity Beats the Traditional Influencer Brief 14:59 — From Meme Account to Writer to Business Development </p><p>16:12 — The Future of the Creator Economy </p><p>17:23 — A Day in the Life at Leverage </p><p>20:16 — What Is Satire, Really? </p><p>20:54 — The Golden Rule: Always Punch Up </p><p>24:41 — Turning a Moment Into Content </p><p>30:12 — Climbing &amp; Fighting the Cringe Mountain </p><p>33:41 — Riding a Trend the Right Way </p><p>40:32 — Your Relationship With Your Phone </p><p>46:12 — PNLs in Media </p><p>48:18 — Trivia Night! </p><p>52:17 — Closing &amp; Where to Find Her</p><p><br></p><p><strong>TRIVIA NIGHT TICKETS! </strong></p><ul><li><p><a href="https://bit.ly/3RZvqL4 " target="_blank" rel="noopener noreferer"><strong>Get it here</strong></a></p></li></ul><p><br></p><p><strong>Connect with our Guest:</strong></p><ul><li><p>Miss Double Bay on Instagram: <a href="https://bit.ly/4gpERwx" target="_blank" rel="noopener noreferer">@missdoublebay</a></p></li><li><p>Claudia Bursill on Instagram: <a href="https://www.instagram.com/claudiabursill/" target="_blank" rel="noopener noreferer">@claudiabursill</a></p></li><li><p>The Betoota Advocate: <a href="https://www.instagram.com/betootaadvocate/" target="_blank" rel="noopener noreferer">@betootaadvocate</a></p></li></ul><p><br></p><p><strong>Enjoyed this Episode?</strong></p><p><strong>Join our Community!</strong></p><ul><li><p>Your host, Arielle Thomas on Instagram,<a href="https://www.instagram.com/arielle.thomas/"> <u>⁠@arielle.thomas⁠</u></a></p></li><li><p>Us, on Instagram,<a href="https://www.instagram.com/processthepodcast/"> <u>⁠@processthepodcast</u></a></p></li><li><p>Whatsapp Community <a href="https://chat.whatsapp.com/EZDsWcWfrDBBIrardIzZ5K"><u>@processthepodcast</u></a></p></li></ul><p><br></p><p>Follow us to get notified every time a new episode drops every Tuesday. See you at the next one!</p><p><br></p><p><em>This episode includes third-party references (news coverage, satire case studies) used for educational commentary. All rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com</em></p>