Product Marketing with Fexingo: Launches, Positioning, and Go-to-Market Strategy

Over deze podcast

Product marketing is the discipline that turns a feature list into a story customers pay for. Lucas and Luna examine how real companies — from B2B SaaS to consumer hardware — build launch narratives, define positioning against incumbents, and choose go-to-market motions that match their risk profile

175 afleveringen · business

Product Marketing with Fexingo: Launches, Positioning, and Go-to-Market Strategy

Door Fexingo

Over deze podcast

Product marketing is the discipline that turns a feature list into a story customers pay for. Lucas and Luna examine how real companies — from B2B SaaS to consumer hardware — build launch narratives, define positioning against incumbents, and choose go-to-market motions that match their risk profile