Coaching Focus

<p>Christian sits down with product coach Elias Lieberich to tackle one of the hottest, most overlooked product leadership skills: focus. They unpack why “we have a prioritization problem” is usually a polite way of saying “we don’t have strategy,” what it actually looks like to build alignment, and how to say “not yet” with integrity.</p><p>– </p><p><strong>Today’s episode will discuss:</strong></p><ul><li>What focus feels like inside a strong product org</li><li>The fastest signal you’re in an unfocused company</li><li>Why strategy makes prioritization “implicit”</li><li>How to build alignment different functions </li><li>The difference between “no” and “not yet”</li><li>How teams can create clarity even when leadership hasn’t</li></ul><p>–</p><p><strong>References:</strong></p><ul><li>Amazon: https://www.amazon.com/</li><li>ChatGPT: https://chatgpt.com/</li><li>Google Maps: https://www.google.com/maps</li><li>Product Matters: https://productmatters.io/</li></ul><p>–</p><p><strong>More from SVPG on coaching focus:</strong></p><ul><li>Product Strategy – Focus (SVPG): https://www.svpg.com/product-strategy-focus/</li></ul><p>–</p><p><strong>Where to find Elias:</strong></p><ul><li>LinkedIn: https://www.linkedin.com/in/lieberich/ </li><li>Product Matters: https://productmatters.io/</li></ul><p>– </p><p><strong>Where to find Christian Idiodi:</strong></p><ul><li>LinkedIn: https://www.linkedin.com/in/cidiodi/ </li></ul><p>– </p><p><strong>Where to find SVPG:</strong></p><ul><li>SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/</li><li>Other books: https://www.svpg.com/books/</li><li>Articles: https://www.svpg.com/articles/</li><li>Workshops: https://www.svpg.com/</li><li>Videos: https://www.svpg.com/videos</li><li>Podcast: <a href="https://producttherapy.com/" target="_blank" rel="noopener noreferrer">https://producttherapy.com/</a></li></ul><p>–</p><p><strong>Timestamps:</strong></p><p>(01:10) Why is organizational focus so difficult? </p><p>(03:16) What a focused organization looks like</p><p>(05:34) The ultimate litmus test for focus</p><p>(08:52) You don’t have a prioritization problem…</p><p>(15:49) The grandfather test</p><p>(17:44) The importance of team-wide alignment</p><p>(25:31) The one thing high-performing teams have</p><p>(28:06) Saying “no” vs. “not yet”</p><p>(30:47) How can a leader protect their team’s focus?</p><p>(36:13) Why you need a Product FAQ</p><p>(40:01) You need to track your business impact</p><p>(45:04) Focus is a muscle that needs building</p><p>(51:58) Elias’ magic coaching question</p><p>–</p><p><strong>Disclaimer:</strong></p><p>While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/</p><p>–</p><p><strong>Production:</strong></p><p>Production by ⁠supermix.io</p>