EP353 How to Find the Clients Driving Your Most Profitable Growth

How to Find the Clients Driving Your Most Profitable Growth

🎯 Episode Summary

More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow.

Christine Day joins Marcia Riner to explain how businesses can identify their High Value Clients using objective data, customer profitability, cost to serve, and business-aligned metrics. You will learn how to stop relying on assumptions, focus sales and marketing on the right buyer personas, and make smarter decisions about the clients who deserve more of your team’s attention.

Podcast: Profit With A PlanHost: Marcia Riner, CEO of Infinite Profit®Guest: Christine Day, Founder of Results 2Day and Author of 80/20 Growth StrategyEpisode: 353Release Date: July 7, 2027

🎥 What You’ll Learn

• Why your highest-revenue clients may not be your most profitable.

• How cost to serve changes the value of a customer.

• Why average customer data can hide major business risk.

• How to identify High Value Clients using business-aligned metrics.

• What to do with clients outside your highest-value segment.

• How to turn client data into stronger buyer personas.