#307: Your Mid-Year Farm Marketing Plan: 3 Moves to a Profitable Back Half (Part 1)

Learn the Coaching Skill That Saved My Life: Watch HERE

We're exactly halfway through 2026 — the perfect time for a farm marketing reset. If the plan you made in January got buried under spring chores, a sick kid, or cows on the loose, this is your halftime huddle. To finish the year profitable, you'll do three things: choose one product to focus your marketing on, plan one focused five-day sales launch, and build your email list with a simple lead-magnet QR code — and underneath each one, Charlotte teaches the mindset skill that actually makes it happen.

In this episode:

Why being behind at the halfway mark isn't a verdict — and how to use July to reset on purpose The "rule of one": how to choose the single product that will make you the most money this season (and why seven products is really 50+ jobs run by one exhausted farmer) How to plan one focused five-day sales launch — the single biggest needle-mover Charlotte teaches Why your email-list window is wide open right now, and the simple QR-code + lead-magnet setup that turns summer foot traffic into customers for life The mindset coaching skills underneath each move: choosing and staying focused, feeling discomfort without distracting yourself, and asking without apologizing You'll also hear: how Sarah sold over $100,000 of beef in five days after years of selling one quarter at a time, and how flower farmer Brooke went from struggling to sell 20 shares a season to selling 90 in a single week.

A few lines worth replaying:

"Being behind at the halfway mark is not a verdict. It's just numbers." "Diluted focus gives you diluted results and no money, every single time." "The doubt is not data." Resources & next steps:

🎁 Free: get Charlotte's video on the first and most powerful coaching skill she teaches at charlottemsmith.com/coach 🌾 Learn more about The Profitable Farmer ⭐ Follow the show and leave a review — it helps more farmers find their way to a profitable, sustainable farm Part 1 of 2 — come back next week for moves four, five, and six, plus a pricing audit.