Run the Numbers: What Should You Charge in 2027? Ep. #540

How much should you raise your prices in 2027? Five percent? Ten percent? Before picking an arbitrary number, John Pajak argues that you're starting with the wrong question. In this episode of Profits with Pajak, John explains why the best time to begin building next year's pricing is while you're still living through this year's season. From labor and material costs to route density, callbacks, inefficient customers, owner compensation and profit, you'll learn what to document now so you can build 2027 pricing around your actual numbers instead of somebody else's opinion. Run the numbers, then walk into next season with confidence.

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Equip Expo (October 20–23, 2026, Louisville, KY):

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LCR Summit 2026

Ready to stop guessing and start building a more profitable lawn care or landscaping business? The LCR Summit is a two-day business growth and networking event designed specifically for green industry professionals. Learn practical strategies for pricing, marketing, hiring, leadership, financial management, and building systems that help your business grow without consuming your life. Best of all, it's held the two days before Equip Expo, making it the perfect way to kick off your week in Louisville.

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