Why Age No Longer Predicts Financial Behaviour with Farzana Botha

Send us Fan Mail Financial planners often use age and generation to understand how clients might think, behave, and make decisions. But what happens when those assumptions no longer hold true? In this episode of PROpulsion LIVE, Francois du Toit speaks with Farzana Botha about the behavioural shifts revealed in the 45th Sanlam Benchmark Survey. The research shows that financial pressure is changing behaviour across generations. Younger clients are placing more value on certainty. Gen X clie...