Agentic Commerce: Who's Actually Liable? | Global Payments

What does it actually mean when an AI agent completes a purchase on your behalf? I sit down with Anatole Baboukhian, Executive Lead, Corporate Responsibility & Strategic Advocacy, and Lucy Anderson, Head of Asia Solutions, SMB Product; colleagues at Global Payments on opposite sides of the business, policy and product. We start with a plain english definition of agentic commerce and where it fundamentally changes from how we pay today. From there we talk through consent, trust, and the liability question every fintech founder needs an answer to before they build. We had a ton of fun, talk about Taylor Swift and bill payments!

What you’ll learn:

Agentic commerce splits into two models: instructed vs. fully autonomousKYB still isn't solved. KYA (Know Your Agent) is next, and it's harder: identity, mandate, scopeLiability isn't one framework: it depends where in the chain the failure happensBoring, high-friction use cases (utility switching, ticket buying) will win before exciting ones (travel)Why Marketing is about to need a second audience: agents, not just people

TIMESTAMPS

00:00 – What agentic commerce actually means

01:27 – The two use cases nobody separates

07:19 – What regulators are really asking

09:32 – KYC → KYB → KYA: the trust gap nobody's closed

16:42 – The three-layer KYA framework: identity, mandate, scope

18:44 – Why the "boring" use cases will win first

21:49 – Taylor Swift tickets vs. switching your utility provider

26:15 – Marketing to agents, not people