Ep 822: How To Win Investment For Employer Branding

Hi there, welcome to episode 822 of Recruiting Future with me, Matt Alder.

Employer branding teams are still under sustained pressure. Budgets have shrunk and headcount has been reduced across many organizations, even when the hiring the business needs has become more specific and more critical. Despite all of the cuts, some employer brand leaders are still winning investment and influence.

What sets them apart is how closely their work connects to what the business is trying to achieve and how effectively they communicate its impact.

So what does it take to make employer branding matter to the business?

My guest this week is Stephen Quinn, CEO of Atomic, an insight-led agency working with employer brand leaders at some of the world's largest organizations. In our conversation, Stephen shares what the most effective employer brand leaders do differently, which metrics carry weight with the business, and how to plan employer branding for the long term.

In the interview, we discuss:

Trends and challenges in Employer Branding

What separates the most successful employer brand leaders

Attaching Employer Branding to the critical needs of the employer

Where should employer branding sit in the organization?

Building relationships across the business

Measuring and reporting on impact and ROI via the right metrics