#165 - Serving is Identity

In this solo episode of Referrals Done Right, Scott Grates explores one simple idea with a much deeper meaning. Serving needs to become an identity instead of an activity. Acts of service can be great for building relationships. The real test is whether you would still serve if you knew nothing was coming back in return. Scott explains how genuine service builds the trust and reputation behind a referral based business. He also challenges the idea that serving means always saying yes. Bounda...