Tractor Supply CMO Kimberley Gardiner on the Power of "Life Out Here." PLUS : Grocery's Shaky Middle and Starbucks Convenience Pivot

Recorded live on the CommerceNext Growth Show main stage in NYC, Steve Dennis sits down with Kimberley "KG" Gardiner, Chief Marketing Officer of Tractor Supply Company, to unpack the "Life Out Here" strategy, and the AI-plus-human balance. Then Michael LeBlanc and Steve dig into fuel-surcharge fallout, Mark Zandi's K-shaped economy, grocery's collapsing middle, Walmart's Vibe.co buy, Starbucks' convenience pivot, and a World Cup that isn't living up to the hype.