How to Launch a New Product in an Old-School Industry with Taron Young

<p>What does it take to bring a brand-new building product to market and actually make it stick? In this episode, veteran market developer Taron Young shares insights from 20+ years in the construction and building materials industry. From code compliance to product education, distribution channels to holding spec, Taron breaks down what it really takes to go from unknown to industry standard.</p><p>This one’s for builders, specifiers, product manufacturers—and anyone trying to launch something new in an old-school industry.</p><p><b>Timecodes:</b></p><p><b>00:00 – Intro to Rooted in Innovation and guest Taron Young<br />01:45 – Taron’s background and current role in building materials<br />03:00 – Why most product launches fail: market research mistakes<br />06:15 – Finding early adopters and incentivizing them the right way<br />08:45 – The role of distribution and channel development<br />10:00 – Tariffs, pricing strategy, and maintaining integrity<br />16:25 – Understanding and influencing specifiers and builders<br />21:45 – Holding the spec: how to protect your product from being swapped<br />25:05 – What true market development looks like (vs. sales)<br />27:00 – Why you need trust and long-term relationships in this business<br />30:00 – How technology has changed sales—but not relationships<br />34:45 – Advice for launching new products: don’t skip the research<br />38:30 – Final thoughts: check your ego, listen, and partner well</b></p><p><b>Resources:</b></p><p>Have an upcoming landscaping project? Contact Tree Staple for a quote <a href="http://treestaple.com" rel="noopener noreferrer nofollow">treestaple.com</a><br />Connect with Jim Mancini on <a href="https://www.linkedin.com/in/jim-mancini-743b386/" rel="noopener noreferrer nofollow">LinkedIn</a><br />Connect with Taron Young on <a href="https://www.linkedin.com/in/tarony/" rel="noopener noreferrer nofollow">LinkedIn</a><br />Connect with Dionisio Roman III on <a href="https://www.linkedin.com/in/dionisio-roman-iii-6a228590/" rel="noopener noreferrer nofollow">LinkedIn</a></p>