
← Rotman Visiting Experts25 nov 2025 · 23 min
The value in what 'everyone knows': The invisible force behind communication and influence
The value in what 'everyone knows': The invisible force behind communication and influence
What we know matters. But what we know others know can make or break a deal. Professor Steven Pinker joins host Brett Hendrie to talk about common knowledge — what everyone knows that everyone knows, why it’s crucial to business and negotiation, and how shared understanding helps people get work done.