Episode 31 - Advertising

<p>What does it mean to advertise nowadays? What&#39;s working and why for the helicopter industry?</p><p>As ever, Rotor Torque examines a topic from an industry insiders&#39; point of view, with Episode 31 taking a look into the mechanics of industry advertising. </p><p>Magazines, online, word of mouth - how does Alpine decide where, when &amp; with whom to advertise... Just push play!</p>