Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking. It's how to show up when people ask ChatGPT for recommendations instead of Googling. In this conversation, Rowan Cheung (@rowancheung) sat down with HubSpot Founder & CTO Dharmesh Shah (@dharmesh) to unpack: AEO (Answer Engine Optimization): SEO for the AI eraHow to structure content to get cited in AI answersThe hidden risk of low-quality AI contentEffectively us...