Buyer Enablement Best Practices & Success Stories

This week's show is entitled, "Buyer Enablement Best Practices & Success Stories" and my guest is Doug Sechrist, Chief Marketing Officer, Consensus.

Tune in as we discuss...

Why buyers now do roughly 90% of their research before ever talking to a seller, and what that means for making the most of the 2% of their time you actually get.

How self-service interactions, like AI chats, videos, and demos, generate signals that let sellers and marketers respond with precision instead of guesswork.

Why buyer enablement extends beyond net-new sales, and how the same self-service approach is becoming a growing investment area for existing customers.

Listen Now | Watch the video HERE

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