E288 | How to Get Talked About When You’re Not in the Room with Michael Roderick

How do you get people talking about you (in a good way) when you're not in the room?

We all know that person whose name pops up everywhere, often before we've ever met them.

Or when you ask for a referral and everyone recommends the same person to you.

If you're curious what makes them so memorable and referable, and better yet how you become that person yourself, that's what we break down on this week's episode of the Simplify to Scale Show.

I am joined by Michael Roderick, the CEO of Small Pond Enterprises and an expert in thought leadership, brand positioning, and relationship building, to talk about what it takes to become someone people remember, recommend, and want to connect with, including:

What makes you easy to refer and remember long after a conversation Simple shifts to make your expertise more accessible The difference between aspirational and excellence buyers Understanding how you're naturally wired to grow your business How to make your messaging memorable and shareable If you want to create an unforgettable message that makes it simple for people to naturally think of you, talk about you, and introduce you to others, you won't want to miss this episode.

Links

Website: https://www.smallpondenterprises.com/ LinkedIn: https://www.linkedin.com/in/michael-roderick-1161571/ Facebook: https://www.facebook.com/mike.roderick.940 Twitter: https://x.com/MichaelRoderick Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?