Gabriel Le Roux, Co-founder & CEO at Primer: Primer gives companies more control over how they accept customer payments

<p>Primer gives merchants one place to manage and optimise every part of their payments. Through a single integration, businesses can connect payment providers, payment methods, and fraud tools, then control how payments are routed and processed. By bringing payment data and AI-powered intelligence together, Primer helps businesses reduce failed payments, lower costs, and expand into new markets.</p><p><br></p><p>Gabriel Le Roux is Co-founder and CEO at Primer. He believes that as payments get more automated and complex, merchants need one connected system with full data behind it.</p><p><br></p><p>The Scaling Europe show is presented by Deel. Check them out here: https://get.deel.com/ruynb7o4lfjk</p><p><br></p><p>Sponsors:</p><p><br></p><p>SurrealDB: https://surrealdb.com/</p><p><br></p><p>Airwallex: https://www.airwallex.com/uk?utm_source=other&amp;utm_medium=partner_referral&amp;utm_campaign=v01_emea_multi_ib_dg_prtmk_mofu_scalingeurope</p><p><br></p><p>Lovable: https://lovable.dev/</p><p><br></p><p>Parloa: https://www.parloa.com/</p><p><br></p><p>Conveo: https://conveo.ai/</p><p><br></p><p>NatWest: https://www.natwest.com/</p><p><br></p><p>WWT: https://www.wwt.com/</p><p><br></p><p>Timestamps:</p><p><br></p><p>0:00 - Introduction</p><p>0:13 - What Primer does</p><p>1:15 - Primer&#39;s new $100m round</p><p>3:38 - Why Primer built its AI agent, Companion</p><p>6:52 - How customer research shaped Companion</p><p>9:45 - Companion&#39;s surprising adoption</p><p>11:59 - How culture shapes Primer&#39;s approach to selling</p><p>16:16 - Primer&#39;s plans to double down on the US</p><p>18:02 - Why Primer has been data-driven from day one</p>