What Designing for a Reusable Cup Taught Me About the Limits of Consumer Tech in B2B Operations

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How designing QR-based reusable cup tracking for sustainability venues revealed why consumer UX and B2B operations need fundamentally different systems

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What I took away from this project wasn't a preference for one technology over another. It was a firmer belief that sustainability products need to be designed as two products wearing one skin: an engagement experience built for a stranger with ten seconds of attention and an operational system built for a professional who needs trustworthy, continuous data to run a business.