#29: Influencers as entrepreneurs. A talk with Christian Zabel (TH Köln, Germany)

In this episode of the Screen Meet podcast, Ulrike Rohn interviews Christian Zabel about the evolving landscape of influencers as entrepreneurs. They discuss the changes in influencer operations over the years, the unique characteristics that differentiate influencers from traditional entrepreneurs, and the key competencies required for success in this field. The conversation also touches on the importance of market knowledge, the role of AI in the influencer economy, and what should be taugh...