How to Grow on YouTube: Lessons from Yoga YouTuber Charlie Follows

Today on the podcast, I speak with Charlie Follows, a YouTube yogi who has built a community of over one million people. She began her career teaching in studios, but quickly realized that creating a balanced, sustainable life wasn’t possible by simply adding more in-person classes. At one point, she was teaching up to 20 classes a week, driving between studios, and trying to make ends meet, it wasn’t sustainable. So, Charlie began the transition to YouTube.

Today, she’s created over 1,000 free yoga videos, built a thriving online business, and recently launched her first teaching program to help other yoga instructors turn their virtual content into a career. In this episode, we explore Charlie’s childhood, growing up as an only child, navigating a rebellious phase in high school, and how she ultimately found her way back to herself through yoga. This is a conversation about building a life on your own terms, and a reminder to never judge a book by its cover.

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🔗 Links from the episode

Charlie Follows on Instagram

Yoga Teacher School

Charlie Follows on YouTube

Charlie Follows Yoga Programs

Nicole Addison's Episode

Judah Armani's Episode

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