Rethinking Marketing for Your Service Business with Bec Chappell

If you've ever felt like you're on a content hamster wheel, posting consistently, trying to feed the algorithm, and still wondering why the leads aren't flowing, you're not alone. So many VAs and OBMs are pouring time and energy into social media and quietly burning out in the process.

The truth is, marketing your service-based business is so much more than showing up on Instagram. And when the economy gets tough and clients start watching their spend, knowing how to market strategically rather than reactively could make all the difference.

In this episode, host Adrienne Donnelly is joined by Bec Chappell, a marketing strategist with nearly 20 years of experience helping service-based businesses build sustainable marketing systems. Bec has spent her career setting up marketing functions for businesses of all sizes, and she brings a refreshingly practical, no-hype approach to the conversation.

You'll hear about

🌱 Why social media alone won't build a sustainable lead flow

🌱 The difference between "always on" marketing and campaign marketing

🌱 Practical strategies for marketing your business when clients are cutting spend

🌱 How to use AI smartly without losing your voice or point of difference

🌱 Why your next client is probably already in your network

Whether your books are full or you're quietly wondering where the next client is coming from, this episode will shift the way you think about marketing your business for the long game.

Resources and Links

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