Small Town, Big Game: The Kernersville Model for Sports Tourism

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. Think your department is too small to make a massive economic impact? Think again. In this episode, we look at Kernersville, NC—a fast-growing suburb proving that intentional, multi-use facility planning can turn a small town into a sports tourism powerhouse. Guests Bonny Bernat, Senior Sports Developmen...