
← SEEN Saturday Series1 aug · 16 min
From Blueprint to Boots on the Ground: The Reality of Sustainable Events
From Blueprint to Boots on the Ground: The Reality of Sustainable Events
Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. Strategy is nothing without a solid plan for execution. In this episode, we sit down with a unique leader in the event space who operates at the intersection of sustainability consulting and real-world event services. Rico Solutions' Director of Sustainability, Jen Marhenke will lead us beyon...